top of page

In the News

ARTICLE: "Unlocking the full potential of social listening platforms through prescriptive-based intelligence", Applied Marketing Analytics Journal, 2022

ARTICLE: "Performing social media analytics with Brandwatch for Classrooms: a platform review", Journal of Marketing Analytics, 2021

BOOK CONTRIBUTION: "97 Things About Ethics Everyone in Data Science Should Know", O'Reilly Media.

PODCAST: "Marketers Get Schooled on Analytics", part of the CX POD podcast series. link

Presentation: "Business Ethics at the Core of Successful and Sustainable Analytics", presented at SAS Global Forum 2021.

ARTICLE: "Case Study: Increase student employability.", Brandwatch. link

INTERVIEW: "Future Marketers Dive into Data", Customer Strategist. link
bottom of page