ARTICLE: "Performing web analytics with Google Analytics 4: a platform review", Journal of Marketing Analytics, 2023
link
ARTICLE: "Unlocking the full potential of social listening platforms through prescriptive-based intelligence", Applied Marketing Analytics Journal, 2022
ARTICLE: "Performing social media analytics with Brandwatch for Classrooms: a platform review", Journal of Marketing Analytics, 2021
Presentation: "Business Ethics at the Core of Successful and Sustainable Analytics", presented at SAS Global Forum 2021.
BOOK CONTRIBUTION: "97 Things About Ethics Everyone in Data Science Should Know", O'Reilly Media.
PODCAST: "A Sharp Eye on ROI", part of the Moment Makers Marketing Cloudcast, Salesforce Inc.
PODCAST: "Marketers Get Schooled on Analytics", part of the CX POD podcast series. link
PODCAST: "Big Data", part of the Campus on the Common podcast series, Emerson College.
INTERVIEW: "Future Marketers Dive into Data", Customer Strategist. link
ARTICLE: "Case Study: Increase student employability.", Brandwatch. link
