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In the News


ARTICLE: "Performing web analytics with Google Analytics 4: a platform review", Journal of Marketing Analytics, 2023

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Collaborative Project: Social Listening and Analysis with Hildreth Institute, 2023 Impact Report


ARTICLE: "Unlocking the full potential of social listening platforms through prescriptive-based intelligence", Applied Marketing Analytics Journal, 2022


ARTICLE: "Performing social media analytics with Brandwatch for Classrooms: a platform review", Journal of Marketing Analytics, 2021

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Presentation: "Business Ethics at the Core of Successful and Sustainable Analytics", presented at  SAS Global Forum 2021.


BOOK CONTRIBUTION: "97 Things About Ethics Everyone in Data Science Should Know", O'Reilly Media.


PODCAST: "A Sharp Eye on ROI", part of the Moment Makers Marketing Cloudcast, Salesforce Inc.

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PODCAST: "Marketers Get Schooled on Analytics", part of the CX POD podcast series. link

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PODCAST: "Big Data", part of the Campus on the Common podcast series, Emerson College.


INTERVIEW: "Future Marketers Dive into Data", Customer Strategist. link


ARTICLE: "Case Study: Increase student employability.", Brandwatch. link

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