In the News

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ARTICLE: "Performing social media analytics with Brandwatch for Classrooms: a platform review", Journal of Marketing Analytics, 2021

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Presentation: "Business Ethics at the Core of Successful and Sustainable Analytics", presented at  SAS Global Forum 2021.

BOOK CONTRIBUTION: "97 Things About Ethics Everyone in Data Science Should Know", O'Reilly Media.

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PODCAST: "Big Data", part of the Campus on the Common podcast series, Emerson College.

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INTERVIEW: "Future Marketers Dive into Data", Customer Strategist. link

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PODCAST: "A Sharp Eye on ROI", part of the Moment Makers Marketing Cloudcast, Salesforce Inc.

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ARTICLE: "Case Study: Increase student employability.", Brandwatch. link

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PODCAST: "Marketers Get Schooled on Analytics", part of the CX POD podcast series. link