Sales & Marketing Analytics
Experience providing analytic services and insights that support the front-end strategic planning and development stages of sales and marketing programs as well as the back-end program measurement requirements. These services include customer segmentation, predictive modeling and design of marketing experiments.
Customer Experience Analytics
Customer experience (CX) services include consulting on best practice voice of the customer (VOC) data collection strategies as well as analytics that evaluate all types of VOC data to measure CX performance and to isolate the key drivers of customer satisfaction and brand loyalty.
People analytics is an exciting new area for the application of analytics. Services include the development of models to identify the key characteristics of satisfied, highly productive employees and measuring the impact of training and professional development activities on employee performance.