Deep experience working on short-term and long-term contracts in one of the following capacities:

  • Consultant/SME - analytic solution design, data strategy evaluation, analytics assessment and roadmaps

  • Senior Analyst - hands-on data programming, analysis and report / presentation development   

  • Project Manager - planning, design and oversight of deliverables



Analytic and consulting services support a range of business needs such as customer acquisition, customer retention, sales growth and forecasting, campaign analytics, customer experience analysis and employee / talent management. The common theme is that each service is designed and delivered in a way that allows clients to take immediate insight-driven actions.


Experience working as a senior level consultant and/or analyst for companies across many industries: 




Mike McGuirk is the founder of McGuirk Analytics & Consulting. Mike has been working in the analytics field for over 25 years. He has always been interested in developing solutions that utilize data,  technology and analytics to help business executives make more informed, insight-driven decisions. Although Mike largely works independently in the consultancy, he has an extensive network of analytic professionals and specialists to draw upon for larger client engagements.

Mike is a full-time Lecturer in the Marketing Division at Babson College, teaching courses focused on the use of analytics in marketing within the undergraduate program, and the MBA and MSBA graduate programs. 

Mike has extensive experience helping small and large companies identify customer insights that lead to highly successful sales and marketing programs and superior customer experiences. Mike has deep expertise in descriptive, predictive and prescriptive analytic techniques. He also has a proven track record of building and leading successful analytic consulting practices across multiple firms. He was recently a Partner at iKnowtion (acquired by TTEC) and has also led analytic consulting teams at Epsilon and multiple start-ups. 


268 Main Street, 

West Newbury, MA 01985

Tel: 978-239-5123

Linkedin: mikejmcguirk


© 2019 McGuirk Analytics & Consulting