Mike McGuirkFeb 194 minCX, meet your ally -- Behavioral Economic TheoryI have recently become very interested in learning more about behavioral economics and further understanding the biases we all exhibit wh...
Mike McGuirkDec 18, 20194 minEthics and Reflection at the Core of Successful Data ScienceI often think back to very sound advice I received from my mentor early in my analytics career. As someone that did not have a significan...
Mike McGuirkApr 23, 20193 minTwo Must-Do’s When Collecting Voice of the Customer (VOC) DataAs more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback ...
Mike McGuirkMar 11, 20193 minThe Wide World of Sports Analytics!O.K. Jim McKay (R.I.P), I have not exactly “spanned the globe to bring a constant variety of sports” insights, but I did attend the MIT S...
Mike McGuirkFeb 13, 20193 minHuman-Centered Insight: Analytical and Creative Minds RequiredI have recently been spending a good deal of time reading and learning about human-centered design thinking. Particularly books about cre...
Mike McGuirkJan 28, 20194 minA Lifetime Marketing Analysts Perspective on Consumer Data PrivacyIn today’s business environment, more and more companies are adopting customer-centric business practices. According to marketing and CX ...
Mike McGuirkJan 14, 20193 minResearch and Analytics: Time to Unite!For many years, the customer research and analytic business functions have operated as largely independent practices within organizations...
