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Behavioral Economics

Feb 19, 2020
4 min

CX, meet your ally -- Behavioral Economic Theory

I have recently become very interested in learning more about behavioral economics and further understanding the biases we all exhibit wh...

Ethics and Reflection at the Core of Successful Data Science

Mike McGuirk

Dec 18, 2019
4 min

Ethics and Reflection at the Core of Successful Data Science

I often think back to very sound advice I received from my mentor early in my analytics career. As someone that did not have a significan...

Two Must-Do’s When Collecting Voice of the Customer (VOC) Data

Mike McGuirk

Apr 23, 2019
3 min

Two Must-Do’s When Collecting Voice of the Customer (VOC) Data

As more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback ...

Mike McGuirk

Mar 11, 2019
3 min

The Wide World of Sports Analytics!

O.K. Jim McKay (R.I.P), I have not exactly “spanned the globe to bring a constant variety of sports” insights, but I did attend the MIT S...

Human-Centered Insight: Analytical and Creative Minds Required

Mike McGuirk

Feb 13, 2019
3 min

Human-Centered Insight: Analytical and Creative Minds Required

I have recently been spending a good deal of time reading and learning about human-centered design thinking. Particularly books about cre...

A Lifetime Marketing Analysts Perspective on Consumer Data Privacy

Mike McGuirk

Jan 28, 2019
4 min

A Lifetime Marketing Analysts Perspective on Consumer Data Privacy

In today’s business environment, more and more companies are adopting customer-centric business practices. According to marketing and CX ...

Mike McGuirk

Jan 14, 2019
3 min

Research and Analytics: Time to Unite!

For many years, the customer research and analytic business functions have operated as largely independent practices within organizations...

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