MCGUIRK ANALYTICS & CONSULTING

I have recently become very interested in learning more about behavioral economics and further understanding the biases we all exhibit...

I often think back to very sound advice I received from my mentor early in my analytics career. As someone that did not have a...

As more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback...

O.K. Jim McKay (R.I.P), I have not exactly “spanned the globe to bring a constant variety of sports” insights, but I did attend the MIT...

I have recently been spending a good deal of time reading and learning about human-centered design thinking. Particularly books about...

In today’s business environment, more and more companies are adopting customer-centric business practices. According to marketing and CX...

For many years, the customer research and analytic business functions have operated as largely independent practices within...