Mike McGuirk
CX, meet your ally -- Behavioral Economic Theory
I have recently become very interested in learning more about behavioral economics and further understanding the biases we all exhibit...
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Mike McGuirk
- Dec 18, 2019
- 4 min
Ethics and Reflection at the Core of Successful Data Science
I often think back to very sound advice I received from my mentor early in my analytics career. As someone that did not have a...
Mike McGuirk
- Apr 23, 2019
- 3 min
Two Must-Do’s When Collecting Voice of the Customer (VOC) Data
As more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback...
Mike McGuirk
- Mar 11, 2019
- 3 min
The Wide World of Sports Analytics!
O.K. Jim McKay (R.I.P), I have not exactly “spanned the globe to bring a constant variety of sports” insights, but I did attend the MIT...
Mike McGuirk
- Feb 13, 2019
- 3 min
Human-Centered Insight: Analytical and Creative Minds Required
I have recently been spending a good deal of time reading and learning about human-centered design thinking. Particularly books about...
Mike McGuirk
- Jan 28, 2019
- 4 min
A Lifetime Marketing Analysts Perspective on Consumer Data Privacy
In today’s business environment, more and more companies are adopting customer-centric business practices. According to marketing and CX...
Mike McGuirk
- Jan 14, 2019
- 3 min
Research and Analytics: Time to Unite!
For many years, the customer research and analytic business functions have operated as largely independent practices within...