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Behavioral Economics

Dec 18, 2019
4 min

Ethics and Reflection at the Core of Successful Data Science

I often think back to very sound advice I received from my mentor early in my analytics career. As someone that did not have a...

Two Must-Do’s When Collecting Voice of the Customer (VOC) Data

Mike McGuirk

Apr 23, 2019
3 min

Two Must-Do’s When Collecting Voice of the Customer (VOC) Data

As more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback...

Mike McGuirk

Jan 14, 2019
3 min

Research and Analytics: Time to Unite!

For many years, the customer research and analytic business functions have operated as largely independent practices within...

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