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CX, meet your ally -- Behavioral Economic Theory
Mike McGuirk
  • Feb 19, 2020
  • 4 min

CX, meet your ally -- Behavioral Economic Theory

I have recently become very interested in learning more about behavioral economics and further understanding the biases we all exhibit...
Two Must-Do’s When Collecting Voice of the Customer (VOC) Data
Mike McGuirk
  • Apr 23, 2019
  • 3 min

Two Must-Do’s When Collecting Voice of the Customer (VOC) Data

As more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback...
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