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Two Must-Do’s When Collecting Voice of the Customer (VOC) Data
Mike McGuirk
  • Apr 23, 2019
  • 3 min

Two Must-Do’s When Collecting Voice of the Customer (VOC) Data

As more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback...
Research and Analytics: Time to Unite!
Mike McGuirk
  • Jan 14, 2019
  • 3 min

Research and Analytics: Time to Unite!

For many years, the customer research and analytic business functions have operated as largely independent practices within...
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