MCGUIRK ANALYTICS & CONSULTING

  • All Posts
  • customer analytics
  • analytics
  • emotion analytics
  • design thinking
  • customer experience
  • consumer privacy
  • creativity
  • customer research
  • marketing analytics
  • data privacy
  • marketing
  • sports analytics
  • data science
  • Behavioral Economics
Search
Two Must-Do’s When Collecting Voice of the Customer (VOC) Data
Mike McGuirk
  • Apr 23, 2019
  • 3 min

Two Must-Do’s When Collecting Voice of the Customer (VOC) Data

As more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback that will inform and inspire decision-making that leads to better customer experiences. Many companies have implemented Voice of the Customer (VOC) programs that allow them to do the following: Listen to customers – Ongoing collection of timely and relevant customer data Analyze customer feedback – Use of analytic techniques to turn data int
  • LinkedIn Social Icon

© 2019 McGuirk Analytics & Consulting