Mike McGuirk
Two Must-Do’s When Collecting Voice of the Customer (VOC) Data
As more and more businesses begin to adopt customer-centric business practices, they are exploring new ways to capture customer feedback that will inform and inspire decision-making that leads to better customer experiences. Many companies have implemented Voice of the Customer (VOC) programs that allow them to do the following: Listen to customers – Ongoing collection of timely and relevant customer data Analyze customer feedback – Use of analytic techniques to turn data int